What Is a Technique? Fundamentals of Profitable Strategic Planning

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Have you ever ever observed how the query of “What’s a method?” not often comes up within the context of strategic planning? The phrase technique is often used with the belief that anybody concerned in growing methods is aware of precisely what a method is. It has been my expertise that such an assumption is usually improper. Far too typically, these charged with the duty of strategic planning for his or her group have no idea or perceive the definition of technique. The result’s that what they find yourself calling a method will not be actually a method. With this consequence in thoughts, I will begin by discussing what a method will not be.

Earlier than I start, please remember the fact that the objective of this dialogue is to not get caught up in semantics. The objective is for you and your planning staff to have a unified foundation for evaluating concepts with the intention to start the method of intentionally changing concepts into actionable methods.

Technique versus Tactic

As a strategic planning knowledgeable for greater than fifteen years, it has been the case most frequently that I’m given a collection of techniques after I ask a possible consumer what’s their present technique for reaching their goal. Most individuals assume they’ve a method when all they actually have are techniques. This confusion is frequent and may undermine your complete strategic planning course of. It’s going to serve your strategic planning efforts effectively to grasp and have the ability to distinguish methods versus techniques.

Techniques are particular actions that promote achievement of a method. The hierarchical order goes like this:

A tactic helps achievement of a method.
A technique helps achievement of an goal.
An goal helps achievement of a mission.
A mission helps achievement of a imaginative and prescient.
Achievement of a imaginative and prescient fulfills objective.

Solely having techniques with out actionable and built-in methods is a major motive why so many enterprise homeowners and executives are annoyed and easily spinning their wheels. In different phrases, they’re busier than ever earlier than and investing important sources, however not experiencing important progress on their targets or something near the anticipated return on their funding.

Please don’t assume for a second that techniques play a much less worthwhile position within the success of an goal. The fitting techniques are simply as essential as the correct technique. Ineffective tactical help can render an in any other case efficient technique ineffective in (and typically damaging to) reaching an goal.

What’s a Technique?

In its easiest type, a method is a transparent resolution and assertion a few chosen plan of action for acquiring a particular objective or consequence. Whereas this definition is succinct and suffices for a basic dialogue, this definition and people prefer it haven’t any sensible worth for organizational strategic planning efforts. Why? It offers no foundation for evaluating whether or not a method is actionable. Actionable methods are the one variety that matter in enterprise.

What’s an Actionable Technique?

From the angle of profitable strategic planning, there are two sorts of methods: actionable methods and all different methods. My definition of an actionable technique states:

An actionable technique is a comprehensively scrutinized resolution about the simplest and environment friendly use of particular sources for
systematically growing aggressive benefit and earnings over a particular time period.

Facet be aware: If growing aggressive benefit and earnings over a particular time period will not be the objective of your present strategic planning efforts, then simply substitute your objective on this definition to make it particular to your wants.

Actionable methods are a elementary a part of the Actionable Strategic Planning® course of as they help enterprise development in a number of methods and improve your probabilities of success if the correct minds are engaged in constantly monitoring, evaluating and integrating new data and adapting the technique as crucial.

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