The Relationship Between Creativity and Innovation – And Why You Want Each

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Are you inventive? Does your group foster a tradition of innovation?

Do you actually perceive what both of these two issues even imply?

The connection between creativity and innovation is commonly misunderstood. Actually, in enterprise and the media, the 2 phrases are continuously used interchangeably. Many consider you must be inventive as a way to produce revolutionary services or products. Others would possibly say, with out revolutionary considering, creativity would not stand an opportunity. Each viewpoints are comprehensible, however neither explains the essential distinction, nor the significance of the connection between creativity and innovation.

First, you will need to perceive that innovation and creativity aren’t synonymous. It’s particularly crucial for enterprise leaders, competing in right this moment’s innovation-driven market, to know the excellence earlier than making an attempt to launch an innovation imitative.

However even earlier than contemplating the excellence, it’s value noting that creativity is a capability everyone seems to be able to, not solely the inventive souls of the world. Most of us, once we consider inventive individuals, usually give attention to a particular inventive expertise reminiscent of the flexibility to color or sculpt, compose music, write bestselling novels, sing, dance, and so forth. However creativity encompasses rather more than inventive expression. Artistic considering potential exists in all of us.

Creativity is extra broadly outlined because the psychological capability to conceptualize (think about) new, uncommon or distinctive concepts, or to acknowledge new connections between seemingly random or unrelated issues.

So what is innovation? Innovation is a course of that transforms distinctive, inventive concepts into new realities: merchandise, providers, or processes that ship higher worth or advantages. Such transformations might be incremental, evolutionary or radical of their influence on the established order. They’ll signify a pure step ahead in an idea’s growth, a leap to the following technology, or a very new and completely different method of doing one thing altogether.

Take into account Steve Jobs, the late CEO of Apple and his firm. We consider Steve Jobs as inventive as a result of he had the uncommon capability to conceive new concepts for merchandise, and to acknowledge new connections between unrelated issues (reminiscent of combining an mp3 participant, an internet retailer, an Web browser, a video digicam, a GPS, and a mobile phone, to create the iPhone).

As a corporation, Apple is revolutionary due to the best way wherein they embrace and develop these forward-thinking concepts to supply fascinating merchandise that ship worth to its clients. Apple’s innovation-driven tradition repeatedly strives to enhance its merchandise’ performance, design, and ease-of use to best-in-class ranges.

So with this clarification of the 2 ideas, why is that this distinction between creativity and innovation vital?

Just because it’s unattainable to develop a really revolutionary group if creativity is not acknowledged and nurtured. And likewise, failure to place efficient processes in place that may remodel inventive considering into sensible, excessive worth utility, creativity is of nearly no use in enterprise.

While you perceive the connection between creativity and innovation, and start unleashing all of the inventive capital in your group, the highway to success opens up.

Liberate creativity, and watch innovation circulation.

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