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This text discusses the Consulting Presentation Framework. All enterprise technique and administration consulting companies, equivalent to McKinsey, Bain, BCG, and Booz Allen, use presentation frameworks. By and huge, they’re all variations of the identical ideas and design. Since consulting companies are infamous for growing structured and fairly slides, the Consulting Presentation Framework represents the optimum technique to construction and current your data within the type of a PowerPoint presentation.
It entails very particular guidelines for font faces, font sizes, sort of grammar guidelines to comply with, and so forth. If nothing else, adopting and religiously sticking to the framework will vastly enhance the look and professionalism of your slides.
Through the years, I’ve come throughout a lot of completely different of those presentation frameworks from the varied companies I labored for. Borrowing from all of them, the framework offered on this article is an amalgamation of the parts I felt labored finest.
Now, let’s dig in.
On a typical content material slide, there are 3 core parts: the Headline, the Physique, and the Bumper.
The Headline
The Headline sits on prime of the slide. It’s a sentence that introduces the slide. Many individuals use this area for the ‘title’ of the slide. On this framework, the ‘title’ will go into the Physique (described within the subsequent part).
The Headline must be Arial Slim, font dimension 24, and boldfaced. Don’t use any ending punctuation (e.g. no interval).
As talked about, it’s a sentence and 1 sentence max. It is usually to not exceed 2 traces. In the event you discover it to be longer, then reword and shorten your Headline. If the Headline is any longer than 2 traces, your viewers will get misplaced and/or bored. As you go from slide to slip, the sentences within the Headlines ought to join to inform a cohesive story on your viewers to comply with.
The Physique
The Physique is the majority of the slide. It incorporates all of the colourful content material (e.g. textboxes, diagrams, and many others.). Every part you set within the Physique ought to construct upon what has been launched within the Headline. All textual content throughout the Physique must be Arial font. The minimal font dimension to make use of is dimension 10, as a result of any dimension smaller (utilizing Arial) is simply too troublesome to learn for most individuals. That is very true if you’re projecting your presentation.
On the highest left of your Physique, you must have the Title of your slide. The Title is what folks historically put within the Headline space. It is a brief phrase that categorizes what the Physique is illustrating. Examples embrace ‘6-Part Strategy,’ ‘Goals of the E-Guide,’ ‘Strategic Hierarchies and Associated Challenges.’ As you observed, the capitalization follows that of a e book title (per the MLA). The Title must be Arial, font dimension 16, boldfaced, and italicized.
In case you have any numbers or any data in your slide that must be sourced, make sure to do it. The supply ought to seem in a textual content field on the decrease left of the Physique. It must be Arial, font dimension 10, and start with the textual content “Supply:”. Consultants use variety of completely different methodologies and frameworks to construction and design content material for the Physique. We is not going to focus on these different teachings inside this text.
The Bumper
All consulting companies have this final part, however could name it completely different names. Deloitte & Touche calls it the Take-Away, A.T. Kearny calls it the Tombstone, and Capgemini Consulting calls it the Kicker.
The aim of the Bumper is to deal with the “so what?” query your viewers could have. Whereas the Headline supplied an introduction and context to the slide, and the Physique embellished upon that message with clarifying particulars, numbers, diagrams, and so forth, you run the danger of your viewers pondering, Okay, this data is attention-grabbing, however so what? Why do I have to know this? Why ought to I care?
These are all truthful questions and ones you must reply with the Bumper. In the event you can’t consider something significant to place within the Bumper, ask your self if you actually need to have this slide within the deck. In different phrases, if the slide would not provide any further perception that is vital on your viewers to know, why embrace all of it? In fact, there are a lot of legitimate causes to have a slide with out a Bumper. As an example, the slide simply presents the agenda, is a transitional slide, or solely is to supply key contact data. Typically, they slide is solely to current uncooked information.
The Bumper is within the type of a light-weight coloured field on the backside of the slide. It must be Arial, font dimension 14, boldfaced, and italicized. In contrast to the Headline, it ought to have ending punctuation. Just like the Headline, it is just 1 sentence and a pair of traces max.
To make issues straightforward for you, I’ve created a PowerPoint template that conforms to this framework for you. You possibly can obtain it right here: http://learnppt.com/downloads/sampletemplate/.
