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Lately, I led a webinar to show individuals my “Easy Success” Fundraising Plan. One of many issues I shared was the 7 questions your fundraising plan MUST reply. I believed you would possibly take pleasure in them too, so right here they’re.
1. How a lot cash do we have to elevate? You want a selected aim in your plan. In case you simply wish to “elevate more cash” you are setting your self up for failure. In spite of everything, how a lot is more cash? $1 extra? $100 extra?
2. The place will the cash come from? You want a mixture of income streams to make sure the health of your group. Will you elevate cash from people? Foundations? Occasions? Do not set a aim with out understanding the place you’ll elevate the cash.
3. Who will we ask? Be particular. Who will you ask for cash? This will get into creating lists of potential donors.
4. When will we ask? Create a calendar of when you’ll ask. Embrace grant deadlines, occasions, and so forth. to get an entire image of your 12 months.
5. How a lot will we ask for? It is advisable to suppose by way of the quantity you’ll request from every donor. You’ll have to perform a little analysis in some instances to learn the way a lot is acceptable, notably when you’re working with main givers.
6. How will we observe up on a Gift? It is advisable to know the way you’ll thank your donors, how you’ll steward items, and the way you’ll construct relationships. Be proactive about this – not reactive!
7. How quickly will we ask once more? Do not be afraid to ask a number of instances throughout the 12 months for a Gift. In case you solely ask as soon as throughout the 12 months, I promise you that you’re leaving cash on the desk! If you’re doing a superb job constructing relationships together with your donors, they WANT to help the work you’re doing. Make it simple for them by giving them a number of alternatives to offer.
