Postcard Advertising and marketing – When to Use Die-Reduce Direct-Mail Postcards

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With most junk mail postcards, all you may ever want is an effective, old school rectangular design: 6×8, 6×11, and so forth.

However when you actually need to make an affect, die-cut postcards are the best way to go.

What are die-cut postcards?

Die-cut postcards are custom-made designs, lower in practically any form you want. For instance: a postcard within the form of a high hat… or a birthday cake… or a automobile. You get the thought. Your creativeness is the one restrict.

When must you use die-cut postcard advertising and marketing?

9 instances out of 10, in the event you’re simply mailing a easy promotion or supply, a typical lower will do. Commonplace lower postcards are extra cost-efficient, as a result of they’re cheaper to make and cheaper to mail too. However when response is crucial, and you actually need to resonate together with your viewers, die-cuts will seize consideration like no different mailer. They’re excellent for asserting giant occasions and gross sales, branding your organization and even rising gross sales of big-ticket gadgets.

Give it some thought. What does your mail often seem like if you pull it from the field? Only a bunch of payments, envelopes, circulars and different square-shaped stuff, proper?

Now, think about if there was additionally a postcard within the form of a gorilla. What would you discover first: the envelopes, or the gorilla? Which might your children discover? Which might you be almost definitely to placed on the fridge, or present to your partner?

Die-cut promotional postcards will at all times stand out and get the eye of your goal market. Mixed with the correct message, they’ll convey superb outcomes to your postcard advertising and marketing.

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