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Though many small companies are in a position to thrive throughout these occasions, most are simply surviving by way of this Covid Pandemic.
I spend much less time processing orders… and extra time, making use of for grants. And although I positively have extra time to get these “wet day” jobs accomplished… it appears my ambition to do them light together with the power to shake fingers.
Like all the things else, the 12 months 2020 did not adhere to our typical gross sales cycle with anticipated seasonal and vacation ups and downs. Fifteen years of gross sales stories could not assist decipher what was taking place nor put together us for what was going to.
To start with we have been hopeful as a result of we did not see something uncommon. In reality, we might have seen a slight improve in pinstriping tape gross sales… probably attributable to individuals being house and bored.
However sadly, the place gross sales would have continued by way of the summer time, they slowed down… quite a bit… probably attributable to so many individuals being out of labor and having much less discretionary revenue.
As fall approached we have been completely satisfied to see a slight uptick in customized rear window decals and truck lettering orders… probably attributable to sure restrictions being lifted and companies needing a value efficient solution to promote.
Hopeful as soon as once more with the vacations approaching, we shortly obtained a actuality examine as gross sales have been about half of our regular vacation gross sales… probably attributable to mother and father forgoing presents so they may afford them for his or her youngsters.
We have skilled ups and downs. We’re acquainted with them sadly. Again in 2012, when positioned on the south shore of Lengthy Island, NY, we skilled Superstorm Sandy firsthand. Our enterprise got here nose to nose with 5 ft of water… and misplaced. We misplaced tragically. From $25k+ price of kit, to $10k+ price of stock, Sandy had no mercy.
However ultimately we prevailed. We constructed again up, bought new tools, outsourced our gross sales till we have been again in enterprise (fairly actually).
And that is our plan post-Covid. To construct again our gross sales, discover new prospects and make new relationships. Garden indicators are going up alongside the highways, and if we’re being sincere, fingers are being crossed.
If what you are promoting has been affected by Covid, we perceive. All of the grants on this planet cannot squash the psychological anguish this Pandemic has brought about… the emotional uncertainty… and the unbelievable unhappiness of lives misplaced.
However I can not assist remembering a few of these identical emotions after Hurricane Sandy… and but right here we’re. Take consolation in that as I attempt to do the identical.
