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It’s simple to get the rights to different folks’s interviews. You may merely ask for the rights. You recognize lots of people are sitting on lots content material that they do not put a lot worth on.
Excellent instance; Artwork Hamel. Artwork Hamel is a enterprise shopping for professional and I have been promoting his enterprise shopping for course for the final 5 years and I met him on eBay. He had an eBay public sale and he was promoting all these previous seminars that he used to promote again in 1985. I contact him via eBay and we acquired to speaking and I discovered this man was an actual stay enterprise shopping for seminar professional. He had the primary seminar on one of many largest purchasing channels, he put 100,000 folks via his trainings and that is how I met him. This man was an professional however he wasn’t promoting his previous cassette tape seminars anymore.
So I used to be searching for merchandise to promote and I requested him if he’d be prepared to an interview and that’s how it began, with one interview and with that one interview I should have bought 150 to 200 of his previous cassettes. I’d purchase them off of him for $25 a bit and he’d ship them to me in these huge packing containers and so they have been cassette tapes, these brown cassette tapes and so they actually appeared like they have been from 1985.
However it began there and since then I’ve most likely acquired 13 hours of interviews with him through the years and we ran out of the cassette tapes and digitized the product. In order that was one thing that somebody was just about throwing away, dumping them off on eBay. However I used to be in a position to flip that mental property that he was dumping off of eBay for peanuts right into a product after which we used a mixture of the audio interview that I did with him and a gross sales letter to promote the product.
After you get your interview and you’ve got finished your analysis proper you can begin having the interviews write your gross sales letter for you. You may speak quicker than you possibly can write. By doing these interviews, you’re creating nice copy.
You do typically have to create gross sales letters along with your audio that helps promote your services or products and you’re going to save an entire lot of cash as a result of you possibly can take the interview transcripts and go to an expert copywriter and say, “Take these transcripts and create a gross sales letter for me.” You’ve got mainly created it and he’ll set up it, create the headlines, make the transitions and create some methods however you are able to do it for lots much less cash than should you went in and tried to create a gross sales letter from scratch.
So asking is primary. One other factor you are able to do is you possibly can license folks’s interviews. Elson Eldridge gave me the rights without cost as a result of I requested however for instance he wasn’t so prepared to offer it to me. I’ll say, effectively can I license that interview and I am going to pay you $100 a 12 months to have the ability to apply it to my Website. That’s one thing you might do, you might simply purchase them outright. Say, “Hey, I would like to purchase out your assortment of audio interviews. Would you be prepared to take X quantity?” Or they will lease them to so you possibly can borrow them and pay a lease, that is form of like licensing. Or you possibly can commerce one thing for them.
There’s a good likelihood if in case you have somebody who has some audio interviews and from the stuff you are studying with me, you’ll take these interviews, you possibly can clear them up, you possibly can put some nice advertising and marketing into them and you should use them to promote their merchandise or different merchandise. You’ll do lots with them and you might most likely decide up a reasonably whole lot and decide them up simply by asking or licensing. Simply make it work, see what they need, see what they’re doing with them. Simply ask questions.
