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I used to be lucky to lately be in Melbourne on the Australian Institute of Administration breakfast at which Stephen Lundin spoke about his new book – CATS: The 9 Lives of Innovation.
You’d keep in mind him because the creator of the very best promoting book FISH : A Exceptional Option to Enhance Morale and Enhance Outcomes, which was impressed by the Pike Place Fishmarket in Seattle. Keep in mind the message in FISH – Be There; Play; Make Their Day; Select Your Angle – easy however immensely highly effective. The Pike Place Fishmarket, on account of his book, is now a global vacationer vacation spot!
CATS, his new book,is similar – a easy however highly effective message, communicated inside an modern framework through a enjoyable course of that makes the message of innovation accessible to all. So if innovation has all the time been a thriller, or perhaps a risk, then this book is value a learn.
A CAT, for Stephen and Jimmy Tan his co-author, is “an on a regular basis human being who learns the right way to launch his or her artistic potential and develops the talents and understandings essential to innovation”, these artistic and imaginative people who find themselves invaluable to any organisation caught within the rapidity of change within the twenty-first century.
This book is a journey. It takes you thru a technique of discovery. It’s essential learn it by as soon as after which return and work it by, or higher nonetheless purchase the accompanying workbook CATS: The Private Information. It organises and presents the rules of innovation in such a manner which you could perceive and see what it’s worthwhile to study and the way it’s worthwhile to develop to be modern. Underpinning the book is the idea that “all human beings are able to superb particular person acts of innovation” that can improve their lives. In different phrases, we’re all able to turning into CATS.
What makes this book totally different to a lot of the studying I’ve completed on innovation, nonetheless, is that its message is that innovation begins with the person and that it begins with being modern within the unusual and the small in our lives. That is the place the method of turning into a CAT begins. Progressive organisations are simply organisations with a number of particular person CATS in them who’re supported by a seasoned CAT that Stephen and Jimmy name a CAT Wrangler – a frontrunner who is aware of “the distinction between a meow and a purr”. You may should learn the book to search out out what these sorts of leaders are actually like!
The journey they take us on teaches us the right way to take care of the 4 challenges of innovation, dwell the 9 lives of CATS and earn the 5 CAT Belts that inform us how profitable we’re as a CAT and even what kind of a CAT we’re.
For Lundin and Tan the 4 challenges of innovation are:
1. Overcoming our doubts and fears.
2. Getting past “the conventional”.
3. Creatively managing failure.
4. Main by change.
The 9 lives are:
Life One: CATS overcome the litter of life.
Life Two: CATS are all the time ready, particularly for the unpredictable.
Life Three: CATS know that innovation is not regular.
Life 4: CATS welcome actual provocation.
Life 5: CATS promote imaginary provocation.
Life Six: CATS say “How Fascinating”!
Life Seven: CATS fail early and effectively.
Life Eight: CATS pounce on change.
Life 9: CATS love CAT Wranglers.
All by the book there are sensible examples and workouts to do, methods to turn into a CAT, methods to deal innovatively with our lives, enhancing each facet of them. In the direction of the top, nonetheless, you’ll be able to go in your CAT belts. There are 5 workouts to do, every of which requires some dedication and time. The completion of every train sees you earn a CAT belt – shifting from degree one to 5.
This book guarantees to have as large an influence as FISH. Because the again cowl of CATS says: “Innovation is about you, and the way you resolve to know it and use it is going to result in a wealthy and productive life.”
