Blended Futures of Ageing & Enterprise Innovation

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Communications and comfort large (Nasdaq: RIMM) RIM, the maker of the ever present Blackberry, sees quite a few defining tendencies forward. These mirror the themes of my very own analysis and are cornerstones of the MIT AgeLab

Motley Idiot’s Dan Dzombak January 26 article, “4 Key Tendencies RIM’s Futurist Foresees,” experiences on a chat given by RIM’s Supervisor of Innovation & Expertise Futurist, Joseph Dvorak, PhD. Dr Dvorak identifies 4 tendencies affecting the way forward for the good cellphone:

(1) Ageing world: the median age on the planet in 2000 was 26, by mid-century it will likely be 36 and the variety of folks over 60 will triple — to almost two billion folks;

(2) Connectivity: good telephones, different gadgets and wi-fi suppliers will blur exercise, place, and push tendencies we already see in social media and interplay;

(3) Empowered shoppers: Shoppers will proceed to undertake instruments that assist them monitor and handle their relationship with corporations, e.g., social media that advises on the whole lot from restaurant selections, to monetary providers, to ‘hey, the place’s my bundle?’

(4)’Values’ buying (e.g., inexperienced shoppers). Values buying isn’t just for youths. The place there’s a rise in ‘shade causes’ (my phrase) — shopping for inexperienced, supporting pink, and serving to crimson — growing older baby boomers are more and more excited by their social impression and legacy. That’s, ‘what am I contributing and what’s going to I go away behind?’

Perception & Improvements

Alone these tendencies are attention-grabbing and enterprise in addition to authorities should concentrate on their attainable impression on the long run. Nonetheless, the way forward for growing older and innovation is a mixing of those tendencies – not the extension of anyone.

What occurs when older shoppers are ubiquitously linked, empowered and make buy selections on values past value and high quality? For instance, what may wireless-enabled health or caregiving providers within the pocket of an growing older boomer seem like? Will ubiquitous computing energy, social media, and worth buying create digital collaborative networks of service suppliers for sandwiched boomers right now and frail boomers tomorrow? Are you able to think about the emergence of a 24/7 on-demand, at all times ‘seen’ in your good cellphone, inexperienced, transportation service for a social community of ‘buddies?’

The enterprise alternative is to not be merely conscious of those tendencies, however to mix them, envision competing realities and to see these various futures as drivers of product and repair innovation.

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