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I used to be requested to do a spec spot just lately. In case you’ve got by no means heard that time period, it is a radio business written and produced for a shopper who does not know he is a shopper but.
Like builders typically put up homes on spec (hypothesis) radio salespeople name on enterprise homeowners, and as a part of their pitch, they provide to have a spec spot produced so the shopper can hear how good his radio business will sound, ought to he select to buy air time.
buddy at an area radio station considered me for a spec for considered one of her potential purchasers. She had the spot written by a gross sales assistant and emailed it over to me to voice, and I used to be to electronic mail it again to the station manufacturing individual so he may put sound results and music underneath it for presentation to the potential shopper.
That is when the laughter began. The title of this text provides you a clue…consider all of the Billy-Huge-Voice, reverb-laden commercials you’ve got heard in your life, telling you about an occasion you simply CAN’T miss, and it is this Friday…Friday…Friday!!!
Sure, the writing was that unhealthy. The 60 second script had about 75 seconds of copy and there have been at the very least 5 totally different concepts occurring. I referred to as my buddy. She had questioned the gross sales assistant concerning the odd alternative of fashion and was instructed it was all she may give you. My buddy and I utterly re-wrote the spot, eradicating the cliches, tightening up the copy, and focusing the message to at least one robust one as a substitute of the three totally different messages within the unique script.
The key to a great radio business is basically no secret: relate to the listener, use vivid, descriptive language, maintain the copy quick, maintain the message targeted on one thought, embrace a name to motion, and promote the profit the listener will get by utilizing this shopper’s service.
In the meantime, the spec spot is finished. I hope it helps my buddy land her new account. I do know it sounds higher with out all that Friday…Friday…Friday!!!
