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Have you ever gotten lazy along with your donor relations efforts? Should you’re like the remainder of us, you most likely have. We begin out being so enthusiastic about stewarding donors and constructing relationships, however over time, it is easy to get slowed down within the day-to-day actions and we neglect to maintain our eye on the prize.
Should you’re able to get again to the fundamentals of excellent donor relations, attempt these three concepts that will help you breathe some new life into your fundraising efforts.
1. Inform your donors how you’ll use their cash. That is important. Make certain the donor is aware of how you intend to make use of the donation she or he simply despatched you. Textual content like “Your Gift will be sure that 15 children will go to summer season camp for one week” makes the method of donating extra actual and tangible to the donor.
2. Add private notes to Thank You letters. This will convey huge rewards by way of stewarding donors! Taking a couple of minutes of a busy day to undergo a stack of letters might appear to be a chore, however belief me – donors who get a Thank You letter with a private notice might be thrilled that you just took the time to personally acknowledge their Gift.
3. Invite donors for a tour of your facility. At all times embody in your letter a suggestion for a guided tour of your facility or program web site (if applicable). You might by no means have anybody take you up on this, however they’ll keep in mind that you provided. You’ll most likely get a couple of individuals who wish to go to you. Seeing firsthand the work that you just do might make all of the distinction on the planet to a selected donor.
At all times keep in mind that your donors are your most necessary asset. With out them, you’d don’t have any fundraising program. Do every little thing you possibly can to deal with them and your efforts might be rewarded.
