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My motto which I’ve discovered to be very efficient is to only give the data away at no cost.
In case you go to my web page you may see over 150 hours of audio interviews on enterprise consultants, advertising consultants and duplicate writing consultants, for FREE.
Many occasions individuals say that I am loopy. They ask “why are you giving this info away at no cost?”
Within the web world and the promoting world you are combating for thoughts share.
Giving info away at no cost works. Individuals like free stuff, so long as it is good high quality free stuff and there’s worth in it.
My technique is to construct credibility by giving first.
If I can provide away a really high-end high quality interview, that gives solutions to my listeners on a topic, I’ve positioned myself primary as an interview skilled, who’s trustworthy and offering worth, the place others in my subject, could also be charging hundreds of {dollars} for a similar info.
I am giving it away at no cost and I’ve an opportunity to be listened to and to construct a relationship with the listener.
So, by giving it away at no cost, you get all these advantages. After you have a relationship along with your listeners, you’ve gotten a possibility to promote them one thing. However the belief should come first.
Keep in mind, you’re combating for time along with your prospect. And if you’re competing with a competitor that’s charging for a similar or lesser high quality info and you’re providing it at no cost, you’ll win each time.
Attempt it. It really works.
