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How do you set your fundraising objectives? Do you randomly select one thing or do you methodically choose what you may work in direction of? Have you ever determined to “increase more cash than final 12 months” or “get extra donors”? No good. Do your self an enormous favor and make your objectives SMART.
SMART is an acronym that may allow you to set your self up for achievement. It is a solution to set objectives you can simply create motion plans for and later decide should you’ve met them or not.
This is what the acronym means:
S=Particular. Set particular objectives in your fundraising actions, like “purchase 100 new donors this 12 months” or “write 10 grant proposals in March”. Reply the ‘who’, ‘what’, ‘the place’, and ‘why’ inquiries to make your objectives particular.
M=Measurable. Be certain your objectives are simply measured. Establishing concrete standards will allow you to decide if you’re profitable or not. Suppose by means of questions like ‘how a lot’ and ‘what number of’ to make your objective quantifiable.
A=Attainable. Set objectives for your self that may be reached with the abilities and sources you might have. Do not set objectives which might be unrealistic – you may probably get pissed off and cease engaged on them.
R=Reasonable. Set objectives that you’re keen to work on and which might be reachable. In any other case, it is only a dream and that will not transfer your fundraising program ahead.
T=Well timed. Create a timeline for reaching your objectives. In case you plan to double your donor base, by when will you do it?
Good examples of SMART objectives:
o Enhance our donor base by 10% by June 1, 2009.
o Recruit 2 new sponsors for our Spring Golf Event by March 1.
o Discover 6 volunteers to assist kind donations on the thrift retailer on Mondays. Orient them and have them in place earlier than April 15.
By setting SMART objectives, you may be more likely to achieve success in reaching them and elevating the cash your group wants.
