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Can we codify creativity? Inside these few phrases are a lot of rules that should be recognized and resolved earlier than we are able to actually reply the query.
The primary query is, what’s creativity? What are we making an attempt to codify?
One helpful definition of creativity is that it’s drawback identification and thought technology. One other is the manufacturing of a lot of numerous and novel concepts. One more is the engagement in a lot of numerous and novel behaviours.
The second query is, can we measure creativity?
That is obligatory, as any codifying should lead to measurable change. From the above, we are able to see that creativity may be measured on a lot of ranges comparable to: a) we are able to measure the variety of concepts produced and their variety and novelty, b) the frequency of thought manufacturing over intervals, c) the frequency of divergent and novel behaviours engaged in over intervals or d) we are able to ask folks to fee themselves as being inventive earlier than and after coaching.
The third query is, what will we imply by codify?
It means to code or organise into a scientific course of. From the above, it turns into clear that codifying creativity is feasible if we produce systematic processes that produce measurable change within the methods talked about above.
Now onto the actual query then. Can we codify creativity?
Nicely, sure. If we simply set out a lot of processes that produce measurable enchancment within the methods described above.
What processes?
There are an infinite quantity and every produces it is personal set of outcomes. By combining, mixing and rearranging, totally different outcomes happen.
Easy psychological video games, comparable to role-play, can be utilized. Within the Journal of Psychology, businessmen had been requested to fee themselves on creativity they usually ranked themselves very low. Then, after asking them to fake they had been happy-go-lucky hippies, they re-rated themselves a lot greater.
Lateral pondering methods can be utilized, the place the purpose is to generate concepts with out function, for the sake of producing concepts, observe seemingly nonsensical pathways and so forth. This merely maximises the standard and amount of the concept pool.
Linking methods can be utilized. The place on a regular basis, novel and numerous objects are used to create connections with the endeavour.
What I’ve simply performed is codify creativity. Ask any group to give you concepts associated to a selected drawback and they’ll produce a set amount. Use the above three (every comprises an infinite variety of potentialities) and the group will produce extra inventive output.
Utilizing and extrapolating the above rules (and utilizing extra exact methods), I can, for instance, codify processes and constructions that make it attainable to finish a screenplay in a short time.
The above is an extremely common instance, however you get the concept. And this small case begins to exhibit how creativity may be made measurable, useable and tangible.
This matter is roofed in depth within the MBA dissertation on Managing Creativity & Innovation, which may be bought (together with a Creativity and Innovation DIY Audit, Good Concept Generator Software program and Energy Level Presentation) from http://www.managing-creativity.com. You may also obtain a daily, free publication by coming into your e-mail handle at this web site.
Kal Bishop, MBA
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