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This month I am sharing some franchising recommendation that I’ve given to franchisers by the years. The following pointers are a results of my reflections on the trade, and are devoted to each previous and new franchisers.
o Stroll, do not run. Launching too many branches inside a brief interval is dangerous. As a franchiser, you could possibly put up many branches, however that might additionally imply going through many considerations inside your organization and with franchisees. Shield what you are promoting and your model by pacing your self. Do not be reckless by making an attempt to develop too quick.
o High quality speaks louder than amount. It is significantly better to department out with a couple of well-chosen franchisees. Choosing franchisees rigorously and retaining their quantity manageable means giving them the help they deserve. Happy franchisees will solely be too glad to convey their satisfaction to clients.
o By your fruits you’ll be recognized. Franchisers who persevere and give attention to their services and products and supply constant high quality service will go a good distance.
o Win with the mighty W-O-M. W-O-M stands for Phrase-of-Mouth + Textual content. Franchisers must exert all effort in speaking to staff and franchisees the significance of satisfying clients on a regular basis. If you’re a franchiser, begin by asking your self how your individuals reply the phone. Are they doing it accurately?
o An apple a day retains the physician away. Being on high of day-to-day operations will cease your small considerations from turning into full-blown issues. Continually examine in your managers and franchisees to know what is going on on and supply a hotline for any critical considerations the elevate.
o Search and you can find. Discovering the proper franchisee is tough particularly when you preserve trying in the identical locations. Taking part in provincial commerce exhibits could show fruitful. In my expertise, there are various passionate and certified franchisee candidates within the provinces. Settling for individuals with minimal {qualifications} could also be harmful particularly if they’re merely investing.
o Do unto others what you need others to do unto you. The Golden Rule applies to all life conditions, together with enterprise. Deal with clients, staff, franchisees and suppliers truthfully and respectfully. One franchiser I like addresses all people – no matter rank or stature – with both a “Sir” or a “Ma’am” earlier than their first identify, which makes the particular person being addressed really feel essential. After all, it’s important to be honest while you do that; in any other case it would present.
o Kiss and make up. In a franchiser-franchisee relationship, there’ll all the time be moments of bewilderment. It’s best that you simply, the franchise, make the primary transfer to patch issues as much as cease any drawback from getting worse.
